AI and Franchising: Why This Moment Matters (And Why I’m Not Panicking)

A robot hand extending upward with the title "AI AND FRANCHISING: WHY THIS MOMENT MATTERS (AND WHY I'M NOT PANICKING)."

I was at the beach last weekend when my girlfriend and her husband asked me the question I’ve been hearing constantly: “Melissa, how do you see AI affecting jobs—and franchises?” It’s on everyone’s mind. And for good reason. The headlines are everywhere. The uncertainty is real. And if you’re a professional watching your industry shift […]