Your Guide to Buying a Franchise During a Recession

When asked on LinkedIn, “Would you start a franchise during a recession?” 

50% of respondents answered “Yes!- I need some control.”

 

What is a recession?

According to Investopedia,

  • A recession is significant, persistent, and widespread contraction in economic activity.

  • U.S. recessions have become shorter and less frequent in recent decades.

  • Recessions are typically preceded by monetary and fiscal tightening, and often prompt a reversal of those policies.

 

How long does an average recession last?

According to Wikipedia, the average duration of recessions since World War II is 10 months. 

Recession and Timing

 

  • Strong economy versus Slow economy

  • Research Timing

What types of franchises should I look at?
 
  • Benefits and Timing

  • Service or Retail Based

How to choose a great franchisor

 

  • Questions to ask

  • Who to talk with when researching

What did franchisees from great recession say?

 

  • Lessons learned

  • Franchisor partnerships

Mindset: Fortune Favors the Bold

 

  • Qualities needed

  • What to “let in”

Should I invest into a franchise during a recession?

 

Melissa Lewis, Founder & CEO of Franchisologist, takes you through an high-level view of how and what to consider when buying a franchise during a recession.

She shares her 20+ years in franchising to discuss timing, what types of franchises to research, how to choose a great franchisor, what franchisees learned from the Great Recession, and the qualities needed to start a franchise in an uncertain time.

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