AI and Franchising: Why This Moment Matters (And Why I’m Not Panicking)
I was at the beach last weekend when my girlfriend and her husband asked me the question I’ve been hearing constantly: “Melissa, how do you
These advisory-style blogs are things that either myself or my candidates have personally experienced… and at the end of the day, things I feel are important for professionals to understand during the franchise awarding process.
I was at the beach last weekend when my girlfriend and her husband asked me the question I’ve been hearing constantly: “Melissa, how do you
I’m so excited to share some big news—my longtime friend and colleague, Tom Scarda, and I have just launched a brand-new podcast called 3 Seconds
Last month I attended FranChoice’s national franchise conference, and wow—I left with more energy, ideas, and inspiration than ever before! With hundreds of franchise brands
What Daily Workouts Taught Me About Business, Growth, and Life One year ago, I made a simple commitment: move my body for 30 minutes a
Why Waiting Hurts More Than Choosing “The opposite of procrastination isn’t patience—it’s decision.” That simple statement stopped me in my tracks. It’s easy to mistake
Let’s be honest—a lot is going on in the world right now. Market volatility, political uncertainty, global instability… it can all feel like too much.
Why the Best Opportunities Are on the Other Side of Fear Fear has a funny way of showing up right before you’re about to do
Why Beginners Make the Best Entrepreneurs What do starting a business, learning a new skill, and exploring franchise opportunities all have in common? They all
Every year, I like to highlight two types of franchise industries: the “Steady Eddies”—those reliable, recession-resistant sectors that stand the test of time—and trending industries,
How Writing Down Your Goals Can Turn Dreams into Reality As the new year rolls around, many people start setting resolutions. While I’m not much
Turning Layoffs into Opportunities The end of the year can feel like a whirlwind. With the holidays approaching and work piling up, the last thing
Why Building Relationships Matters In the franchising world, two people can follow the exact same process, look at the same territory, and attend the same