The Franchisologist Blog

These advisory-style blogs are things that either myself or my candidates have personally experienced… and at the end of the day, things I feel are important for professionals to understand during the franchise awarding process.

Will My Franchise Be Profitable?

No franchise company can guarantee financial success. But you have a much better chance of having a successful franchise if you follow some practical pointers before you sign on the dotted line.

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Diversifying Your Business Portfolio

Many people reach out to me asking how to use franchising to diversify their lives and business portfolios. Why? As recessions approach, people are concerned that all of their eggs are invested in one basket.

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Sexy vs. Non-Sexy Businesses: What’s Better?

I’m known for liking non-sexy businesses. I think they are great for a variety of reasons but before we get into why let me explain exactly what a non-sexy business is. A non-sexy business is a business that isn’t trendy or flashy and usually sells products/services that are consumer necessities rather than “desirables.”

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What is the Franchise Sales Process?

I worked with a very smart entrepreneur about 10 years ago who had built up a real estate empire in Texas. He built his own company from the ground up, and this was the first time he considered franchise options.

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