The Franchisologist Blog

Why Beginners Make the Best Entrepreneurs What do starting a business, learning a new skill, and exploring franchise opportunities all have in common?  They all

Every year, I like to highlight two types of franchise industries: the “Steady Eddies”—those reliable, recession-resistant sectors that stand the test of time—and trending industries,

How Writing Down Your Goals Can Turn Dreams into Reality As the new year rolls around, many people start setting resolutions. While I’m not much

Turning Layoffs into Opportunities The end of the year can feel like a whirlwind. With the holidays approaching and work piling up, the last thing

Why Building Relationships Matters In the franchising world, two people can follow the exact same process, look at the same territory, and attend the same

When it comes to buying a franchise during an election year, many people find themselves overwhelmed with uncertainty. With all the talk about market instability

I recently had the pleasure of attending the 2024 FranChoice summer conference in Memphis, and let me tell you—it was an incredible experience!  Over the

A Guide for Aspiring Franchise Owners Over the past 20 years as a business owner and franchise consultant, I’ve learned that the most successful business

What to Look For in Yourself and a Franchisor The thought of being sold a franchise is a big paralyzer for most people. They fear

In 20 Years of Business Ownership Last month, I shared the first 10 of the top 20 things I’ve learned in my 20 years of

In 20 Years of Business Ownership Since 2024 marks my 20th year of helping others invest in franchise opportunities and transition into business ownership, I

Despite the ever-evolving landscape of business, certain industries stand out for their stability and resilience. I like to call these “Steady Eddies”—industries that have stood